It’s not that hotels don’t understand marketing, it’s just they don’t have the time and in-house expertise to dedicate and exploit the online marketplace in the same way that the OTAs do.

The good news is that as people have become more web-savvy, so too have their research skills: they will now check a range of websites prior to making a booking, and that includes visiting the hotel website (in some cases historically buried under lots of affiliate broker websites).

What’s changed is that in recent years the technologies that OTAs have been exploiting to appear everywhere from Facebook, Pinterest, to Email and Mobile Search, are also accessible to hotels. We know because we manage them for our clients.

In addition, although OTAs are not going to go out of business any time soon, their growth is being challenged by people’s change in habits. Meta-search, social media along with Google’s plans to develop their Hotel Finder product into something more elaborate, set to provide a leveler for the hotels and OTA as they compete with each other.

W e work with a hotel’s existing marketing teams, helping them to perform better. Our monthly reporting cycle clearly reconciles our fees against the value our services have created for your hotel. We visit you quarterly in-person, wherever you are in the world, to deliver strategic presentations and insights for your hotel’s future business.

We increase direct bookings and guest ownership by: