Digital Marketing Growth Packages
We build bespoke digital marketing strategies that deliver on a brand’s strategic goals.
The packages listed here provide a starting point for prospective Clients to evaluate our service proposition.
We include information about our core services as well as examples of the conversion mechanisms we utilize to amplify the voice and increase the revenues of the brands we work with.
Hospitality Digital Marketing Packages
We start with your direct booking mechanism because when this has been properly optimised it is always responsible for a large share of a hotel’s online bookings. We do acknowledge that Online Travel Agents (OTA) deliver an important share of revenues for the hotel, but with our book direct optimisations, it will deliver revenues at far lower cost that the 18%-24% provided by your leading OTA channels.
Once the book direct offer is established we then focus on other hotel departments such as Dining, Meetings & Events, Spa and Weddings functions to optimise the online presence of these departments, using our tried and tested lead-generation mechanisms.
Recently Launched Hotels
From €1,000 per month
A hotel that has recently opened will struggle locally and internationally to put itself on the radar of potential guests. For these Clients our marketing activities focus on increasing the hotel’s brand recognition in the most cost-effective way. Our team have successfully launched hotels in highly competitive markets from this ‘brand zero’ position, helping to quickly accelerate the properties presence, and its occupancy levels.
Established Hotels
From €1,300 per month
A hotel with an established presence will most likely be suffering from OTA encroachment on their direct channel. Our digital marketing formula resets these online revenue imbalances and increases the ownership of the direct channel. It also strengthens the hotels brand in the other revenue channels, making the hotel easier to be found by guests, and amplifying your hotels offers strategically with the goal of increasing direct bookings.
Very Large Hotels (300+)
From €1,500 per month
The online marketing challenges for a very large hotel may be similar to those of an established property but the problem is multiplied due to the size of the property. For our very large hotel Clients the positive difference is that small changes in web-conversion lead to huge upswings in revenue. Our core services for these properties include participation in quarterly OTA meetings and strategic leadership for maximizing the properties direct booking channel.
Destination Hotels
From €800 per month
A destination hotel will be reliant on both traditional OTA channels and Suppliers given unique discounted rates, offered in advance to their clients. But if your hotel can create a unique and appealing package offer that can be sold via your booking engine, and supported by a reservations team to make your guests feel welcomed, it makes complete sense to reduce this dependency and instead increase the share of your direct booking channel using our services.
Brand Digital Marketing Packages
From €1,000 per month
Our services also help businesses wishing to strengthen and consolidate their brand in the online marketplace. We offer made-to-measure services that respond to the challenges they are facing online. Whether these challenges come in the form of competition from 3rd party affiliate channels or grey market goods, or are simply due to a lack of the in-house expertise necessary to develop a coherent and coordinated digital marketing strategy, our services can help.
What’s included
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Pay Per Click Advertising (PPC)
The Pay-per-click (PPC) services we provide use a fixed monthly management fee and have been responsible for delivering huge sums of revenue for the brands that we work with.
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Social Media Advertising (SMN)
Our social media advertising services provide a unique space for brands to tell their story while engaging with new audiences. It has transformed to become a highly cost-effective channel for leads and revenue.
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Search Engine Optimisation (SEO)
Our Clients spend less on paid-advertising services because our SEO is first-class. Free organic traffic is still the major revenue and leads channel provided for brands, and our SEO keeps this channels traffic flowing.
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Performance & Usability Enhancements
We ensure that there are no obstacles affecting your brands revenue creation, such as poor website usability or slow page loading times. This guarantees a frictionless engagement with your brand and maximum visibility.
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Tracking & Campaign Measurement
Our tracking solution provides Clients with complete transparency for measuring and reporting the results of our campaigns. Additionally, they also provide unique insights about their online visitor for improved marketing.
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Reporting & Value Added
A dedicated report for each active service is sent each month which is combined with a video-call to plan future monthly activities. An online Client centre includes past reports, training resources and service updates.
Client Testimonials
“Internet Affected are an exceptional team who are passionate, proactive and creative in their approach to webmarketing for Royal Lancaster London. Over the last 11 years, their in-depth understanding and knowledge of digital marketing combined with luxury hospitality experience has consistently created opportunities to drive online traffic and direct bookings; making our independent 5-star hotel stand out in an increasingly competitive marketplace.”
— Sally Beck, General Manager. Royal Lancaster London, United Kingdom
“Internet Affected (IA) have provided SEM and SEO services for around eight years now, for Hotels I have managed in both London and Bangkok. They were a great support in the opening stages of my latest hotel, quickly establishing a digital foothold for us and providing solid organic growth in the first Year. In the Covid crisis, our main revenue stream became quarantine stays. Internet Affected facilitated our strategy change with web landing pages and targeted PPC campaigns, enabling us to run a profitable business at the toughest trading period of my career. As an independent hotel, we really need the support of business partners such as Internet Affected. Partners who are genuinely passionate about making your business a success.”
— Martin Hurley, General Manager. Lancaster Bangkok Hotel, Thailand
How we convert
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Customer Reviews
Google, TripAdvisor, and Booking.com are a few of the major review sources we can incorporate into your website. Styled to your brand colours without fear that the visitor can exit to the 3rd party to transact
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Audience Segmentation
We help our brands segment their online visitors into different groups. This enables stronger and more relevant online messaging that leads to greater engagement and sales conversions.
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Geo-targeted messaging
Our brands convert more effectively each audience segment because of our range of industry leading sales and conversion messaging tools included as part of their digital marketing packages.
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Organic & PPC Landing pages
We increase website conversion using highly relevant landing pages that target key audience segments. The pages bring the website high quality visitors that will want to transact with the brand.
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Content Outreach
Our writer teams increase our Clients share of voice using strategic content outreach. We identify topic areas with the potential to deliver relevant, high-value visitors and all the while, driving stronger organic search results.
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Sales Analysis & Support
Our Clients trust us to provide them with strategic leadership and advice on services they may be proposed during the year. We use their own business data to qualify the real value-added and financial cost of these services.
Flat rate fees for peace of mind
Performance-based marketing companies tie their fees to your revenues, and will tell you that because of this they are invested in your brands success. The reality is that the vast majority of these performance-based companies are simply capturing business that your brand could own directly for a fraction of the cost using our services.
We deliver strong and convincing results with a transparent flat rate fee structure. You pay for our expertise and our commitment to delivering exceptional services for your brand. As testament of this service quality, some of our clients have been using our services for more than a decade.