Hoteliers Webmarketing Blog
A blog for hoteliers and their in-house marketing teams.
Read how to position your hotel, and generate more revenue online.
How Do You Actually Know Who’s Bringing What?
The structural problems behind poor direct channel performance – and what it takes to compete with OTAs on your own terms.
Why Hotel Paid Campaigns Consistently Underperform
The structural problems behind poor direct channel performance – and what it takes to compete with OTAs on your own terms.
How AI Search Is Helping OTAs – And How Your Hotel Can Respond
AI is quietly reshaping how guests discover your hotel online—often to the benefit of OTAs. Here’s how to reclaim that visibility and control the narrative.
AI in hospitality - The Virtual Concierge
Make sure your virtual concierge is a representative extension of your human facing hospitality experience, if you don’t you could be turning away more guests than actually welcoming them.