Hoteliers Webmarketing Blog

A blog for hoteliers and their in-house marketing teams.
Read how to position your hotel, and generate more revenue online.

Glyn Spencer Hopkins 7/27/26 Glyn Spencer Hopkins 7/27/26

The only AI investment you control

AI is not integration. A language model cannot read data from systems that refuse to share it, and the typical hotel stack is five vendors who each want to own the guest. That's the part the sales presentation skips.

Glyn Spencer Hopkins 7/21/26 Glyn Spencer Hopkins 7/21/26

The Commission You Can’t Audit

Inside: why "pay on completed stays" tells you when you pay but not why. Why an ad impression is not the same evidence as a click, and shouldn't earn the same commission. And the year-over-year method any revenue manager can run from their own PMS to see whether a vendor is adding value - without touching the vendor's dashboard.

Glyn Spencer Hopkins 6/29/26 Glyn Spencer Hopkins 6/29/26

Rethinking Email Attribution for Hotels: Why Open-Based Models Overstate Impact

If you' are using the default ways to track the revenue your newsletters are bringing your hotel, read on to make improvements and get a better view of performance.