Hoteliers Webmarketing Blog

A blog for hoteliers and their in-house marketing teams.
Read how to position your hotel, and generate more revenue online.

Glyn Spencer Hopkins 10/31/25 Glyn Spencer Hopkins 10/31/25

AI in hospitality - The Virtual Concierge

Make sure your virtual concierge is a representative extension of your human facing hospitality experience, if you don’t you could be turning away more guests than actually welcoming them.

Glyn Spencer Hopkins 9/16/25 Glyn Spencer Hopkins 9/16/25

Why Commission Based Display Remarketing is Cannibalising Your Direct Channel (‘Partners Not Partners’ Series)

Your hotel Partner may selling your guests back to you with their fees on top, instead of adding true value to your direct channel. Read how they do it, and what you can do to stop it.

Glyn Spencer Hopkins 8/4/25 Glyn Spencer Hopkins 8/4/25

Booking direct shouldn’t require a leap of faith over shark infested waters…(the good news is the OTAs are losing)

Year on Year increases in ADR, more booking volumes and more total revenue direct. Read about how we help independent hotels win back market share from OTA operators.