Hoteliers Insights
A blog for hoteliers and their in-house marketing teams.
Read how to position your hotel, and generate more revenue online.
The Bidding War Nobody Started
How Performance Max quietly places hotels into each other's brand auctions - and why it goes unnoticed
The Package Nobody Booked
Why curated packages underperform in booking engines - and what your direct channel should sell instead
The only AI investment you control
AI is not integration. A language model cannot read data from systems that refuse to share it, and the typical hotel stack is five vendors who each want to own the guest. That's the part the sales presentation skips.
The Commission You Can’t Audit
Inside: why "pay on completed stays" tells you when you pay but not why. Why an ad impression is not the same evidence as a click, and shouldn't earn the same commission. And the year-over-year method any revenue manager can run from their own PMS to see whether a vendor is adding value - without touching the vendor's dashboard.