Hoteliers Insights
A blog for hoteliers and their in-house marketing teams.
Read how to position your hotel, and generate more revenue online.
Are we treating our guests with respect online?
Blocking cookies no longer stops tracking, and scammers quote real bookings. This edition of Revenue Insights covers the questions every hotel should put to its booking engine and advertising partners.
The Bidding War Nobody Started
How Performance Max quietly places hotels into each other's brand auctions - and why it goes unnoticed
The Package Nobody Booked
Why curated packages underperform in booking engines - and what your direct channel should sell instead
The only AI investment you control
AI is not integration. A language model cannot read data from systems that refuse to share it, and the typical hotel stack is five vendors who each want to own the guest. That's the part the sales presentation skips.