Hoteliers Webmarketing Blog
A blog for hoteliers and their in-house marketing teams.
Read how to position your hotel, and generate more revenue online.
Why Hotel Paid Campaigns Consistently Underperform
The structural problems behind poor direct channel performance – and what it takes to compete with OTAs on your own terms.
How AI Search Is Helping OTAs – And How Your Hotel Can Respond
AI is quietly reshaping how guests discover your hotel online—often to the benefit of OTAs. Here’s how to reclaim that visibility and control the narrative.
AI in hospitality - The Virtual Concierge
Make sure your virtual concierge is a representative extension of your human facing hospitality experience, if you don’t you could be turning away more guests than actually welcoming them.
Why Commission Based Display Remarketing is Cannibalising Your Direct Channel (‘Partners Not Partners’ Series)
Your hotel Partner may selling your guests back to you with their fees on top, instead of adding true value to your direct channel. Read how they do it, and what you can do to stop it.