Hoteliers Webmarketing Blog
A blog for hoteliers and their in-house marketing teams.
Read how to position your hotel, and generate more revenue online.
Benchmark your hotel's website conversion rate using our online calculator, and then see how much extra revenue our services could bring.
Compare how much revenue your current web-marketing service delivers to your hotel while learning about the importance that conversion rates play for your hotels online success.
What the OTAs don’t want to admit post-COVID and what it means for hotels
Ongoing changes in the advertising space are threatening the digital marketing models that OTAs have been reliant on from their inception. In this piece we explain how hotels can take advantage of these changes.
Google Core Web Vitals - What hotels need to do to keep a hold of free traffic
Google’s Core Web Vitals measurements become part of Google’s ranking mechanism from May. Read about what’s changing and what you might need to do to make your hotel ready.
How digital marketing measurement is set to change in the next 12-months for hotels
Google & Facebook are both racing to roll-out changes to the way they track the campaigns your hotel runs on their platforms. This post explains the context and what you need to do to make your hotel ready.