Digital Marketing for Watch Brands
Our specially developed marketing package is for watch brands that have either become dependent on third-party affiliate marketplace sites (for examples chrono24.com) or that want to reinforce their digital positioning to guarantee sales growth and brand awareness.
Internet Affected has over 10 years expertise working with luxury brands, delivering them effective, commission free marketing services, clearly reported to show the value added the services bring their business.
Market changes post-COVID
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Challenge 1: Changes to the luxury watch market
COVID-19 has impacted the way in which people purchase luxury goods. Fast internet connectivity and new ways to experience products through different technologies are now able to provide an almost sensory experience of a luxury product, making the online channel a viable selling channel for luxury products.
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Challenge 2: Maison investment in digital marketing
The largest luxury brands are investing heavily in online marketing and are able to gain exposure over brand retailers that simply do not have the resource to invest in advanced web-marketing know-how to compete and appear in the different advertising spaces.
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Challenge 3: The risings cost of commission based online retailers
Commission-based retailers, such as chrono24.com have grown to become significant sales channels for watch retailers, but these channels come with a cost, and while providing visibility for individual products, they do not build long-term security for a watch brand.
Luxury Watch Brands Digital Marketing Package
From $950 per month
Zero commission on sales.
Pay Per Click Advertising that captures visitors looking to buy your watches.
Social Media Advertising Campaigns to discover more new customers.
Search Engine Optimization to capture free traffic.
Performance and Usability enhancement to improve sales through your online store.
Advanced measurement so campaigns can be tracked effectively.
Monthly Reporting to clearly show the value-added of our service to your business.
Package details
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Pay Per Click Advertising (PPC)
We will help your store appear in Google for all the relevant search terms for your watch brand Our PPC management services have delivered over €1.4M in revenues it Clients.
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Social Media Advertising (SMN)
Our social media advertising services provide a unique way to discover new Clients based on the characteristics of your existing client base. Making it a perfect channel for discovering new customers at much lower costs.
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Search Engine Optimisation (SEO)
Your website might receive free traffic but is the traffic good quality, does it convert? Our SEO ensures that your website optimisation is attracting only those visitors with the propensity to purchase one of your luxury products.
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Performance & Usability Enhancements
We will check and make sure that your website is free from any issues that could be stopping your web-visitors from purchasing easily from your online store. This include making sure your website loads quickly so it receives free traffic.
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Measuring the Campaigns
All our marketing campaigns are tracked and measured to provide your sales manager with a complete understanding on your online shopper and the results our campaigns are bringing your retail store.
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Monthly Reporting
We send a monthly report that covering each active service. This is combined with a video-call to plan future sales promotions. Our Clients also have access to an online reporting centre with training resources.
Zero commission, fixed monthly fees
Luxury watch Marketplaces tie their fees to your sales revenues, making them expensive.
Our package provides your brand with opportunities to compete effectively and generate sales without having to rely on watch marketplaces of other affiliate channels for your sales, while also helping you to acquire lifetime customers for future purchases.
Our services deliver convincing results using a transparent flat rate fee structure. You pay for our expertise and our commitment to delivering exceptional services to your brand store and increasing your online business.