Hoteliers Webmarketing Blog
A blog for hoteliers and their in-house marketing teams.
Read how to position your hotel, and generate more revenue online.
5 Google Ads Strategies that will reduce your monthly commission cheques by more than 70%
5 strategies that will help reduce the size of commission cheques you pay to your digital marketing provider each month.
Making sense of the reviews universe, how important are they really?
What’s the true value of word of mouth marketing and customer reviews and how can they impact your sales conversion rate?
Approaching Metrics: why scepticism is a key component to success online
Should you trust digital marketing metrics? The best way to interpret them is with a healthy dose of scepticism!
Why OTAs really want you to give them exclusive mobile rates
Have mobile revenues really increased or is it simply a convenient illusion that could be costing your hotel less direct channel, loyalty signups and digital marketing ROI?