Hoteliers Insights
A blog for hoteliers and their in-house marketing teams.
Read how to position your hotel, and generate more revenue online.
Rethinking Email Attribution for Hotels: Why Open-Based Models Overstate Impact
If you' are using the default ways to track the revenue your newsletters are bringing your hotel, read on to make improvements and get a better view of performance.
The hotels that will win in AI Search are being decided now
Hotels need to take action now, to stop OTAs and 3rd party providing owning guests in the emerging AI channels.
How Do You Actually Know Who’s Bringing What?
The structural problems behind poor direct channel performance – and what it takes to compete with OTAs on your own terms.
Why Hotel Paid Campaigns Consistently Underperform
The structural problems behind poor direct channel performance – and what it takes to compete with OTAs on your own terms.