AI is not integration. A language model cannot read data from systems that refuse to share it, and the typical hotel stack is five vendors who each want to own the guest. That's the part the sales presentation skips.

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The Commission You Can’t Audit

Inside: why "pay on completed stays" tells you when you pay but not why. Why an ad impression is not the same evidence as a click, and shouldn't earn the same commission. And the year-over-year method any revenue manager can run from their own PMS to see whether a vendor is adding value - without touching the vendor's dashboard.

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Rethinking Email Attribution for Hotels: Why Open-Based Models Overstate Impact

If you' are using the default ways to track the revenue your newsletters are bringing your hotel, read on to make improvements and get a better view of performance.

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The hotels that will win in AI Search are being decided now

Hotels need to take action now, to stop OTAs and 3rd party providing owning guests in the emerging AI channels.

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How Do You Actually Know Who’s Bringing What?

The structural problems behind poor direct channel performance – and what it takes to compete with OTAs on your own terms.

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Why Hotel Paid Campaigns Consistently Underperform

The structural problems behind poor direct channel performance – and what it takes to compete with OTAs on your own terms.

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How AI Search Is Helping OTAs – And How Your Hotel Can Respond

AI is quietly reshaping how guests discover your hotel online—often to the benefit of OTAs. Here’s how to reclaim that visibility and control the narrative.

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AI in hospitality - The Virtual Concierge

Make sure your virtual concierge is a representative extension of your human facing hospitality experience, if you don’t you could be turning away more guests than actually welcoming them.

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Why Commission Based Display Remarketing is Cannibalising Your Direct Channel (‘Partners Not Partners’ Series)

Your hotel Partner may selling your guests back to you with their fees on top, instead of adding true value to your direct channel. Read how they do it, and what you can do to stop it.

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Booking direct shouldn’t require a leap of faith over shark infested waters…(the good news is the OTAs are losing)

Year on Year increases in ADR, more booking volumes and more total revenue direct. Read about how we help independent hotels win back market share from OTA operators.

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Why do I keep seeing non-existent rates being shown in Google for my hotel?

Google Analytics 4, what you need to know about Google’s tracking solution for your website and campaign data.

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Google Analytics 4: What you need to know!

Google Analytics 4, what you need to know about Google’s tracking solution for your website and campaign data.

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Google Analytics 4 for hotels - what’s around the corner?

What’s coming around the corner for hotels using Google Analytics?

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The four questions every General Manager should be asking their Digital Marketing Teams

You are uniquely positioned within your hotel to ask the questions no-one wants to answer.

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Three reasons why independent hotels and luxury resorts can smile when looking to the future

In this post we use our experience to crystal ball gaze to the future and where we see the big opportunities for Independent hotels and luxury resorts as digital moves to version 3.0.

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5 Google Ads Strategies that will reduce your monthly commission cheques by more than 70%

5 strategies that will help reduce the size of commission cheques you pay to your digital marketing provider each month.

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Making sense of the reviews universe, how important are they really?

What’s the true value of word of mouth marketing and customer reviews and how can they impact your sales conversion rate?

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Approaching Metrics: why scepticism is a key component to success online

Should you trust digital marketing metrics? The best way to interpret them is with a healthy dose of scepticism!

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